We are delighted to announce the launch of the new brand and logo. The new visitor centre, the project and all its associated activities, from now onwards will be known as ‘Llanilltud’. In literal terms Llanilltud represents the ‘llan’ (the parish, land or spiritual community) of St Illtud, Britain’s very first centre of learning.
In time we hope Llanilltud will sit alongside other more well known Celtic Christian sites such as Iona and The Holy Isle in Scotland, and Lindisfarne in England.
Gareth Kiddie, project manager and consultant for the Galilee Chapel Project, described how arriving at the final brand has been a journey in its own right: “The brand has evolved like all good brands should. We started with some straplines including ‘Saints, stones & a story untold’ and these were meant to be part of the logo originally, but we soon realised that the word ‘Lanilltud’ was strong enough on its own. Using ‘Llanilltud’ will also help us to promote the Galilee Chapel, St.Illtud’s Church and the wider area as a destination. A special place with an interesting name. A place of pilgrimage. Our vision is that before too long Llanilltud will be as well known as other similar places like Iona, Holy Island or Lindisfarne”.
The new design and branding is the creation of graphic design firm Girl&Boy. Printed material exhibiting the brand will be available at the launch on 2 November, and a taster of some of the material to be used in printed and on-line form is shown below (click on the images to view).
Keith Brown, a project member and a central figure in St Illtud’s community, has encapsulated our excitement of the launch of this brand by providing a quote, itself in the format of the new design guidelines (attached below), saying: “This is an important step towards increasing public consciousness of our wonderful heritage.”